Business is now routinely performed on a worldwide scale, as even the smallest of online enterprises can reach a global audience with just a few clicks of the mouse. While this is certainly an exciting time for business owners, the attempt to go global can fail drastically if the proper steps are not taken. One of the biggest mistakes that businesses make is using the same marketing tools and language in every single place that they do business in. The companies that are getting ahead in the game and succeeding in many markets understand the need for professional translation and localization services. Let’s look at some of the reasons why this is important:
- English is not the only language in the world – Yes, there are a lot of people in the world who know enough English to get by, but sticking with just one language means potentially missing out on a huge global audience. It’s worth remembering that Chinese Mandarin is still the most commonly used language in the world, and since China is a huge emerging market, using translation and localization services to reach such a large audience can pay off in a big way.
- Free translation tools are not accurate – If you have ever seen a post in a foreign language on a social media site, you have probably clicked on the blue translation link to get an idea of what is being said. While you may get the basic gist, these automatic translators simply don’t deliver the sort of accurate translation that is required to best show off your brand and your services. Simply going with free automatic translation on your website may make things confusing for visitors, but more importantly, it may make them feel as though you don’t really care about selling in that market. The best translation companies know the importance of translating your website and content for a local market, which is why they put the focus on accuracy.
- Get your company discovered on a local level –The most common way that businesses are discovered nowadays is via search engines, and it’s no secret that a localized approach to SEO gets you discovered more quickly. This is all down to the way in which people search for a product or service, as they will commonly include their city or town in the search term. If you are trying to capture a specific market, professional translation services give you the best shot at making that happen.
These three reasons are just scratching the surface of why translation and localization services are a great investment if you are looking to take your business to a global level. People in different parts of the world respond differently to marketing, and having an accurate representation of your services that speaks to the people you are trying to sell to, can be a huge difference maker. The best translation companies know this, and they will work hard to ensure that the translation they deliver will resonate with your target audience.