In today’s digital age it’s more important than ever to choose the right web hosting company. Many bloggers and business owners go through the web design and management process totally unaware of who their web host is, or what exactly they do. If you’re one of these people, now is the time to pay your respects to these unseen forces working in the dark. Like electricity, you are taking them for granted. However, unlike a lightbulb, you can’t just switch a server on and off with a switch. That’s why it’s hugely important to ensure the company you choose makes the grade.
Internet security is getting more and more complicated. Unfortunately, hackers will always be one step ahead, as virus checkers and malware removers can’t protect systems against strains that are yet to exist. If you think you’re just a small company or lowly blogger that hackers won’t bother to target, think again. It’s not just your own personal details that are at risk, but your visitors. Imagine if your website started handing out malware to everyone who signs up to it. Not only would you lose visitors, there’s a significant chance that Google would de-index your website entirely. Before you sign up to a new hosting account, or renew your old one, make sure there are decent security measures in place.
Hosting can have a direct affect on your conversion rate if you’re running an e-commerce store. Studies conducted by Amazon found that each 100 millisecond of loading time decreased sales by approximately one percent. In short, your business could suffer if your server response time isn’t fast enough. This should be one of your main priorities.
Site speed can also affect your rankings in Google. Page speed is one of the criteria in their algorithm. While it’s not a major factor, it still counts for something. In the eyes of Google it simply doesn’t make sense to rank slow websites that have a poor user experience highly. While you may not be too worried about search rankings if you primarily gain traffic through Google AdWords and other CPA networks, just think, a faster, more stable website will keep your paid traffic around for longer.
Are you running ads on your website in order to make a little extra income? Great! Just remember, Google has a very strict policy when it comes to spam. You may be receiving clicks and impressions from clickbots, and not real people. If Google finds out they have every right to terminate your contract and not pay you. A decent web host will ensure that your ad revenue is coming from all the right places.
Image goes a long way. While we all make every effort not to judge a book by its cover, we can’t help it when we do. The Internet is a very shallow place, and if your website doesn’t make the grade visually, you’ll be cutting yourself short. If you are using your hosting platform’s website builder, make sure it has the capacity to “look the part” and provides plenty of customization options.
Check out online reviews via Cheap Web Hosting Advice to get unbiased information about your chosen web host. If the host is a bit unscrupulous, customers may not trust you. Use a reverse IP tool to find out what others websites are hosted on your server. If you find out that it’s hosting illegal, hateful or pornographic content, do not use it.
So many people just go through the motions, not giving any thought whatsoever to their web host. However, in the modern world it’s more important than ever to protect your online assets.