Gaining Marketing Intelligence – Why It Is Necessary?

October 7, 2015 9:20 amViews: 11

Acquiring marketing intelligence is a priority step all online marketers have to take. Besides, they also have to gain data insights in order to ascertain whether the campaigns they have launched have shown results or more have to be done to reach the desired goals. The useful information thus collected about a company’s markets, and thereon analyzed by the marketing team helps in making accurate decisions. Marketing intelligence is called for when exploring a new market with the intention to enter it.

As the volume of customer data is huge it often becomes hard to know where to begin. No matter what the data size is the thing that is more important is to leverage your data. At this point there is a need of creating a marketing intelligence data warehouse. This step is vital to store data which you can then analyze. The data warehouse ultimately allows making smarter, informed decisions. By effectively storing data you are able to get useful information about your market, which later transforms into successful running of campaigns.

Gaining Marketing Intelligence

But, the data you have collected in this way has to be put into use – means the next step is to decipher the data.  This is done by soliciting help of data insights consultants who can prove useful in spotting changes in customer behavior. A consultant allows you to gain quick marketing intelligence by helping you apprehend the changes in customer behavior. These steps if taken in a timely manner can boost your sales conversion and help generate leads. From a marketing stance you always gain if you have the needed information on your market.

Leads generation is a vital component of your digital marketing campaign, and in that context if you have in place a marketing intelligence data warehouse, you stand to gain a lot. There are hundreds of online businesses who have taken advantage of this amazing tool; that’s why I recommend using it. It has been designed to boost customer retention. Asides from that, this tool can boost customer satisfaction and on top of that it allows you to easily manage marketing metrics. So for marketers this tool is a must have.

How Marketing Intelligence Data Warehouse Works?

It provides real-time information about links clicked, and emails opened.

Charts behavior to spot leads thus boosting sales.

Logs entire information about customer.

Forecasts new marketing trends and helps generate timely management reports.

Directs buyers to retailer’s websites.

Persuade buyers to make purchase decision through reactive response.

The marketing intelligence software system collects data from varied sources, for example, web analytics, sales data, etc. and puts it into one place to allow easy access. The data collected through this system is accurate, and timely, so proves useful to marketing managers for the purpose of reporting, and for making smarter decisions. Last but not the least you get to discover new opportunities after analyzing the data you have, and can improve your offerings after looking at the facts. My advice to all marketers is to try the software, to gain valuable insights into the latest market trends.

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